Start with complaints, then hunt causes, not symptoms. Map outcomes, actors, and constraints on sticky notes or a canvas, then pressure-test with support, sales, and engineering. By Friday, choose a single question worth answering next week, with clear success signals and the smallest experiment that reduces uncertainty.
Start with complaints, then hunt causes, not symptoms. Map outcomes, actors, and constraints on sticky notes or a canvas, then pressure-test with support, sales, and engineering. By Friday, choose a single question worth answering next week, with clear success signals and the smallest experiment that reduces uncertainty.
Start with complaints, then hunt causes, not symptoms. Map outcomes, actors, and constraints on sticky notes or a canvas, then pressure-test with support, sales, and engineering. By Friday, choose a single question worth answering next week, with clear success signals and the smallest experiment that reduces uncertainty.
Draft three distinct value propositions and run them as a simple drip to targeted segments. Track opens, clicks, and replies, then interview responders. The qualitative language you harvest becomes copy for onboarding, ads, and sales, while losing angles get retired quickly without months of internal debate.
Change one variable per week: anchoring, default plan, or highlight. Measure trial starts, plan mix, and support tickets. One startup swapped “Free Trial” for “Start Without a Card” and lifted conversions dramatically, revealing trust friction. Small, structured tweaks compound into revenue clarity without risky annual overhauls.
Create a lightweight battlecard with pains, promises, proof, and pitfalls. Record a ten-minute demo that maps pain to product, not features to features. Enable sellers to open the right conversations, while product listens to objections and feeds them back into discovery, roadmaps, and positioning continuously.